​​​- Customer Service
 - Analytical and Strategic Thinking

- Sales and Marketing Management
- Leading Multi-disciplinary Teams

- Brand and Product Management

- Account Management

- International Market Penetration
- Project Management
- Customer Success Management

Core Competencies

Highlights

BUSINESS DEVELOPMENT & SALES

Develop, implement and manage business plans that exceed unit, profit and market share objectives.  Leverage opportunities based on continuous assessment of competitive environment and market dynamics.  Build industry relationships with all levels of organizations.  Strengthen market presence and position through cohesive strategies and programs to acquire, develop and retain customers.

• Displaced competitive products and delivered $177 Million annual incremental revenue
  
• Drove Europe and Asia-Pacific software distributor expansion to 32 countries​
  

BRAND MANAGEMENT & MARKETING
Guide organizations and business processes required to manage global product life cycles from conception through end-of-life.  Define product plans for introduction into international markets on schedule, within cost and feature parameters and ahead of the competition.  Achieve dominant market share through continuous assessment and improvement of product position, pricing, demand generation promotions and service programs.

• Managed products at Dell, IBM and Compaq that achieved up to 300% year-over-year growth
  
• Provide product and market guidance with select dealers for Harris Dealer Council and Nautique Roundtable
  

OPERATIONS & CUSTOMER SERVICE
Build, mentor and lead high impact marketing, sales and customer service teams.  Create effective development plans to ensure organizational effectiveness.  Collaborate with internal and external resources to ensure customer expectations are exceeded.  Oversee business operations and develop synergy with Engineering, Manufacturing, Purchasing, Marketing, Finance, Sales and Service organizations.

• Contributed to Sail & Ski achieving #1 ranking in Boating Industry “Top 100”
  
• Created and launched DCSE technical training program and certified over 15,000 Dell Service Provider technicians
  

Rich Ritzema

The diversity of my experience resulted from challenges and opportunities in Startup to Fortune 100 companies.  Existing and newly-created positions highlighted my ability to define, develop, deliver and manage products and brands, implement programs, drive sales and most importantly mentor people.  My extensive senior-level experience covers strategic marketing, product and brand management, account management, contract negotiation, sales management, revenue generation, relationship development and customer service.